Try and buy. Consumers did just that after COVID-19 slammed the US economy, according to a recent study by NCSolutions. Nearly half (47%) of Americans indicated they tried new brands and categories since the pandemic began. Consumers are most open to trying a new snack food brand with 52% reporting they’re most likely to explore their options in this category. After snacks foods, consumers are most willing to experiment with beverages and cleaning products: 44% and 43% of consumers were most lik...